TOWARDS the end of his time on The Apprentice, Samuel Judah knew a career working for Sir Alan Sugar at Amstrad was not for him.

But that is not to say he did not enjoy being on the programme - even when dealing with hundreds of dead chickens, or trying to sell second-hand motors.

The former Ford worker from Buckhurst Hill was finally shown the door by Sir Alan when his team lost their fashion task in Top Shop's flagship Regent Street store.

The candidates had to choose a clothing line to promote, and there were style and marketing roles to be fulfilled.

Mr Judah, by his own admission, "didn't do a great job" in trying to entice customers towards the team's chosen brand, but said they had already "screwed up the clothing choice" by picking a cheaper product than the other team, and not selling quickly enough.

Losing out by £120 was enough to see Mr Judah fired', but he remained philosophical.

"I don't think I should have been fired, but then I'm not the right person for Sir Alan's organisation. The things he wants I could never do.

"Something that grated with me was the way he runs his business, which is management by threat, which makes everyone cover their own backsides. That's the reverse of a company I would want to work for it's a two-way thing, it has to be right."

The show has been dominated by huge egos and spats within the teams with Mr Judah often criticised for hanging back. But he shrugged off the claims saying all was not as it appeared on screen.

He said: "I was criticised for hanging back but it's only because I didn't do it on camera. Some things are accurate and some things are twisted.

"It's TV at the end of the day, first and foremost it's entertainment and secondly there's the business element."

And despite his early departure, he has no regrets.

"It was the best of times and the worst, you hate it and you love it. I don't regret anything, it was a great experience and I've done things I never would have which were brilliant fun.

"I learnt a lot from being on the show. I learnt that sales is essential, to choose your team carefully - it's the strength of your company, and to do something you're passionate about.

"It wasn't a negative experience, it helped me see what I want to do, where I want to go and it was a good laugh."

The tasks have proved to be a mixed bag this year, some have been done well, while others have been a disaster.

Mr Judah said it was easy to pick out the high point.

"The best moment was the advertising task it was so much fun and even though we lost, directing the advert was hilarious with the terrible acting and everything else. Watching it back was so funny and by far the most enjoyable task."

And the lowest moment?

"That was with the chickens during the restaurant task the team ordered 100 chickens to top 100 pizzas. It was funny, but the problem was it was a total disaster. We were on a loser from the moment the ingredients were ordered.

"I've been in worse situations where the team got through it, but here everyone was interested in covering their backsides or having a good argument to get out of it, and some people were very good at that."

Safely away from the wrath of Sir Alan, Mr Judah, of Willow Close, Buckhurst Hill, is now concentrating on his new venture, Bright Light Solutions, which helps companies develop new, customer friendly products.

Based in London, he is also hoping to break into the US market, but still has half an eye on the outcome of the show.

He said: "When I was fired I thought Paul would win because he's a brilliant salesman, an okay project manager and he's pretty creative. He's arrogant, but that's probably the kind of person Sir Alan is looking for."

And when asked if he would do it all again: "Of course I would, it was great fun and the experience is so good.

"I'm someone who really believes in experience - you can read about how to do something, but it counts for nothing until you have done it yourself. I learnt a lot, which is what it's all about, and I loved doing it."